Branding Strategy Development: A Focus on ArcelorMittal. Internal Branding According to Marketing91 (2022), internal branding is defined as the process of bringing a company’s brand identity, values, and purpose to its employees so they understand the “who” and “why” behind the brand. The goal? To help them live the brand every day and become authentic
Referencing: McKinsey article “Banking operations for a customer-centric world” by Deninzon, Malik, and Kapoor (2019) Overview The banking industry is transforming rapidly through digitization, AI, and automation. Operations are shifting from being back-office cost centers to becoming customer-focused value drivers. This report selects one operation from each of the four primary sales channels—branch, digital, call
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