When opportunity knocks on Jonath’s door for no reason. The challenge was how to put these experiences and skills to reality, followed by a passion for fashion and creating a brand.
My passion is fashion; I love being groomed and dressed up by most fashion designers. So, at 17, I became a fashion model and still am. I adore traveling and exploring places. In my journey, I met a lot of artists, talents, and experts whom I work with, sometimes for a fashion shoot.
Along the way, I discovered how the fashion industry is less diverse than most artists and talents worldwide. While I am engaged in a fashion group and some events, I have seen the difficulties of young artists who struggle for their dreams and careers.
What I observed was the less diversified characteristic of the fashion industry. I launched Models Culture in 2018 with “nothing but a laptop and a piece of dollars” with the guidance of co-founders E. Chambon – Paris and Alan S – UK, who structured MC on a mission to crack a career growth strategy for me as a Model.
I was frustrated by the need for recognition and consideration for novice and early-stage talents online. I am interested in listening to the story of a young artist on their journey with their passions and dreams. Listen to the most inspiring, well-rounded fashion entity that helps today’s young talents reach their goal and dreams in the fashion industry. “If a piece of art is never seen, it never exists. Isn’t it?” It has been the wisdom or philosophy of the fashion world since its birth. It is the point of discovery that makes or breaks an artist’s career, and it is heartbreaking when talent is not discovered and an artist loses hope.
We have seen this repeatedly, and it bangs the brutality of the fashion world. When a model or an artist puts themselves out there, it is about believing they are on the edge of something successful and beautiful. Moreover, we stand by you in this belief. You are a unique individual offering unique creativity that someone, somewhere, is required to complete something fabulous work. This is why Models Culture exists, and we are all about this.”

Models Culture is the go-to digital resource for the growing ranks of craft in fashion world, self-made fashion entities—at every level of experience. We’re on a mission to build a platform house hold name fashion brand that impacts the lives of 10 ‘s million of fashion entities on weekly basis and will not stop until we achieve this vision. Models Culture is a brand of Inclusive, Diversity, and passion for fashion because I believed, fashion is for everyone.

Gone are the days when you needed a famous director or a popular relatives to give you a break on your pas-sion for fashion—the fashion market globally has opened up ways past generation could never have dreamed of. Barriers between aspiring and the big name in fashion industries have come crashing down. In fact, we had wager average newbies will soon account for more run-ways or photo studio to pose off than big cat walks in a suit and dresses.
There has been a better time to struggling crazy skills person, runway fields, and studios has never been ac-cessible—or competitive in building your startup portfolio. But if your prepared to hustle all you’re worth and hack life, photoshoots, and runway project has no more to-morrow, you will kick butt for success.
Bulding a brand comes with huge responsibilities
Running a business and lifting brand from the ground is one of the challenges that an entrepreneur faced. all this stuff and activities carried out and to make sure all the business plan will be implemented by the power invested in on operation aspect. The objectives setforth and the vision was critically studied and research bunch of industry be like and the fact, my own understand as I continue learning how the MC would be differ from those in the pipeline of this industry. so I design, code, design, organized the worklflow and technicalities of the website with a bunch of application and platform to work with and satisfy myself. So on, concept of our operation shown in the video and it is the Models Culture Ltd website.
Take a glimpse of Models Culture Magazine
Here are the fashion magazine I designed, created, and as the Editor in Chief, it is really challenging to work hard to produce a great content, a perfect publication that serve its purpose and vision. Some of the images used in drafting the MC website is a dummy and used only for drafting as dummy and for no copy right infrigment. Credit to the owners. (related to vedeo above.)
- Issue 1
- Issue 6
- Issue 7
- Issue 2
- Issue 4
- Issue 5
- Issue 3
- Issue 8
A publication with advocacy to elevate under rated dreamers
As the journey continued, I made it published! Yeah, all these issues except for Issue 8 published through our app both Android and iOS devices. Just head on to Models Culture Magazine in Google Play and App Store. It was a long long way experience while developing my awareness, knowledge, skills, and experience. What I have learned along the way in developing this business never a doubt for a good faith that there’s something good in whatever I do passionately. I know I would be more busy on my career and there’s an imbalance to my soft skills that I guess I have to look on. Maybe this is the missing piece to fully shot this hard to win.
View this Magazines through my project tab and your most welcome to view this. I can say that my journey in this craft may pause someday for a while but I won’t stop achieving knowledge and learning to hit the huge weakness I had in management. The fact that my branding, my empire, and how the MC known for its industry will remain a brand, identity and asset that crawl in marketing pipeline and the way I have showcases this project is what I believe a consumer’s loved and my brand culture.




